Loyalty cards work.Paper ones get lost.

A digital stamp card for local shops. Customers tap a small stand on your counter to collect stamps, with no app to download, and you see who keeps coming back.

Start your free monthSee how it worksSee our shops
Two hands holding a green stamp card with nine of ten stamps, a black coffee on the timber table behind it.
A staff member hands a takeaway cup to a customer.

Your regulars
are the business.

They know your staff and their order. The question is whether you can see them, and whether they have a reason to pick your door today.

Nine down. One to go.

Paper cards get lost, faked and tell you nothing.

Lost

The card lives in a wallet, a jacket pocket or the bin. The customer starts again, or doesn’t.

Faked

A pen is all it takes. It’s hard to tell a real stamp from a copy.

Silent

You can’t see who your regulars are, or who quietly stopped coming.

A phone tapped on a payment terminal at a shop counter.

Your customers
already tap.

43%

of Australian consumers paid by tapping a phone in the survey week in 2025, up from 35% in 2022.

40%

of card payments were made with a phone or other device in 2025, up from 31% in 2022.

Tapping a phone on something is already normal. The Usual puts a stamp card behind it.

Reserve Bank of Australia, 2025 Consumer Payments Survey (about 1,200 people, fieldwork Oct to early Dec 2025). RBA Bulletin, 28 May 2026.

How it works for your customer.

  1. The Usual stand: a small counter stand that customers tap their phone on.

    1Tap the stand.

    Phone on the stand, at the counter.

  2. The first-visit form on a phone: first name and mobile.

    2Join on the first visit.

    A first name and a mobile number, so their stamps can come back on a new phone.

  3. A customer’s stamp card on a phone: 3 of 10 stamps, 7 to go.

    3A stamp lands.

    Every tap is checked before it becomes a stamp. Fill the card, get the reward.

Make the card yours.

Your shop’s name, your reward, your colour and a stamp icon to pick. Anywhere from 3 to 20 stamps. Change it any time.

Give new customers 0, 1 or 2 welcome stamps to start.

A customer’s stamp card on a phone: 3 of 10 stamps, 7 to go.

A head start gets people over the line.

In a café study, one group got a 12-stamp card with 2 stamps already on it. They still had to buy the same 10 coffees, and they finished nearly three days sooner.

The same study found people came back about 20% sooner as they got close to their reward.

Welcome stamps do the same job: you can give new customers up to two.

Journal of Marketing Research 43(1), 2006, the goal-gradient café study. One café field study, so it shows the direction, not a promise for your shop.

A customer’s stamp card on a phone: 3 of 10 stamps, 7 to go.
A 10-stamp card with two welcome stamps: a new customer’s first tap puts them on 3.
The shop dashboard on a phone: hand over a reward, today’s numbers and stands.

Your regulars,
on your phone.

Regulars
Who comes in, their stamps, their last visit and who has a reward waiting.
Rewards at the counter
The customer shows a code on their phone. You type it in. Done.
Your numbers
Stamps and customers over 30, 90 or 365 days. Download a CSV.
Easy sign-in
Use your password, or have us email you a link.
Each regular’s history
Visits, rewards, when they joined, and every stamp with its time.
Your stands
See that each stand is working, and switch one off.

Built to resist cheating.

Every stamp has to come from a real tap at your counter.

  • Every tap is checked before it becomes a stamp.

  • A copied or shared link doesn’t earn stamps.

  • Two items, two stamps, as long as the taps are a minute apart. Five a day at most.

  • Only you can add a stand to your shop.

  • Closed means closed. Basic stand taps are refused outside your hours.

  • Odd behaviour gets flagged, and you can fix any balance yourself.

About 15 extra visits a month pays for it.

A worked example. Use your own numbers.

An A$5.50 sale
A$5.50
Less GST
−A$0.50
What it costs to make
−A$1.55
A tenth of the reward
−A$0.16

Left after costsA$3.29

A$49÷A$3.29=14.9

Round up: 15 extra visits a month covers it. That’s under four a week, across all your customers.

Say 40 regulars each come in once more a month. That’s about A$83 a month left after paying for The Usual.

This is an example. Swap in your own prices.

The example is priced like a coffee. CommBank, Jan 2026: about A$6 to A$6.50 depending on city. Ingredients: Seven Miles, 2024, about A$1.55 ex GST for a 12 oz takeaway flat white.

Behind a shop counter: an espresso machine, glasses on timber shelves and a sunlit window.

Getting found
on Google.

Search engine optimisation, or SEO, is how your shop comes up when someone nearby searches for a place like yours. We increase your shop’s SEO with:

  • Your own page, built the way Google reads local businesses.

  • Your name, suburb, address and hours, plus your reward, all on that page.

  • A link for your Google Business Profile, so people who find you there can get your card.

  • A spot on our shops list, sorted by suburb.

Where you show up is up to Google, so we can’t promise a ranking.

Simple pricing.

A$49 a month per shop.

First month free.

Start your free month
A dark green stand that says The Usual, with a circle to tap.
Standard standA$15, one-off
A black stand printed with a shop’s own logo.
Custom designA$20, one-off

Your free month

We’re new, so we’re looking for our first shops.

Day 0
We set up your card with you.
Day 1
Your first customers tap and join.
Day 7
See who came back in your numbers.
Day 31
Your call. Keep going at A$49 a month per shop, or stop.

Questions shop owners ask.

Do my customers need an app?
No. Their card opens in the phone’s browser when they tap the stand.
Which phones can tap?
iPhone XS or newer, and Android phones with NFC turned on.
What if a customer gets a new phone?
They get their stamps back with the mobile number they joined with.
What do you keep about my customers?
A first name and a mobile number. No email, birthday or location, and we don’t sell it or use it for advertising.
Can I change the card later?
Yes. The name, reward, colour, stamp icon and number of stamps, any time.
Will this help my shop on Google?
It gives Google a real page to read: your shop’s name, address, opening hours and reward, set up the way Google reads local businesses. You can link it from your Google Business Profile. Whether and where it shows up is up to Google, so we can’t promise a ranking or more customers.
Does it plug into my till or EFTPOS?
No. It sits beside your till and never touches payments. The stand adds a stamp when a customer taps, and you hand over a reward by typing in their code on your dashboard.
Can I take my customer list with me?
Your daily numbers download as a CSV from the Numbers page. A download of the full customer list isn’t built yet.
What if a customer’s phone can’t tap?
Your counter poster has a QR code. They scan it to join and open the same card, and you add their stamp by hand from your dashboard.
How is this different from Stamp Me or Square?
Customers don’t install anything, it never touches your payments, and it’s A$49 a month per shop, plus A$15 for each stand. Check what the others charge and what hardware they need before you choose. See Stamp Me and Square Loyalty side by side.
What happens after the free month?
Your call. Keep going at A$49 a month per shop, or stop.
What does a stand cost?
A$15 per stand, or A$20 with a custom design for your card, both paid once. The A$49 a month is for the shop, and the first month is free. Prices include GST where it applies.

Try it at your counter.

A$49 a month per shop. First month free.
Stands are A$15 each, or A$20 with a custom design, both one-off.

Start your free monthSee our shops